Bison Design Group wants your image to be consistent. To achieve this you always want to stay within the guidelines of your corporate identity. You will never see McDonald’s depicting a green arch because the owner of that franchise is Irish. Your identity will always be the same. This allows clients and consumers to become familiar with your look and relate it to who you are and what services or products you offer.
The next thing you want to consider is your media. Wherever your company displays itself you want your identity to be the same in all of your ads, signage, business cards, website, and so on… everything. This is what we mean by cohesive. Across all media your identity will be the same. Think of your visual branding as a package or entity that encompasses and extends into all of your marketing material. Consistency – and cohesiveness.
You want be proud of the marketing you do. You want to get noticed for the right reasons and get results. Bison Design Group wants to make this happen for you.